Who We Are
As the official provider of The First 90 Days® solutions, we partner with global enterprises, growth-stage organizations, and non-profits to accelerate leadership success during onboarding, role changes, and organizational transformation.
Accelerate. Energize. Transform.
Our Commitment to Excellence
To empower leaders, teams, and organizations to exceed the challenges of today and create the future.
We partner with our clients to understand their unique needs, anticipate their challenges, and co-create powerful, customized solutions.
Core Values That Drive Us
Integrity
We are accountable and build trust in everything we commit to do.
Belonging
We value every voice and cultivate inclusion, empathy, and connection.
Collaboration
We achieve more together, building strength through shared purpose and diverse perspectives.
Growth
We listen, learn, and evolve – continually striving for greater impact.
Excellence
We pursue innovation and mastery in everything we do.
Integrity
We are accountable and build trust in everything we commit to doing.
Inclusion
We embrace diversity and create a culture of connection and belonging.
Teamwork
We support one another as a team, finding strength in our differences.
Learning
We continually seek to listen, reflect, innovate and grow.
Our Co-Founder
Dr. Michael D. Watkins
Michael is a globally recognized expert in leadership transitions and the creator of The First 90 Days®, the trusted framework behind Genesis’s approach. His research has shaped how organizations support leaders stepping into new roles—offering practical strategies for building trust, aligning teams, and delivering early results. As the co-founder of Genesis, Michael’s work continues to influence how leaders and companies navigate change with clarity and impact.
Our Expert Team
Rich Wetzler
President and CEO
Rich Wetzler leads Genesis Advisers, driving growth and client success. He leverages leadership experience to guide organizations through transitions.
Shawna Slack
Co-founder & Chairman
Shawna Slack shapes Genesis Advisers' vision and strategy. With executive coaching expertise, she fosters relationships and guides initiatives.
Michael Watkins
Co-Founder
Michael is a globally recognized expert in leadership transitions and the creator of The First 90 Days®, the trusted framework behind Genesis’s approach. His research has shaped how organizations support leaders stepping into new roles—offering practical strategies for building trust, aligning teams, and delivering early results. As the co-founder of Genesis, Michael’s work continues to influence how leaders and companies navigate change with clarity and impact. Learn More
Plus, Our Global Leadership Network
Learn more about our global network of leadership professionals who are ready to help you navigate transitions and drive success. With deep expertise across industries, they provide tailored guidance to ensure leaders excel in new roles.
A Legacy of Leadership
Our Journey of Growth
Grounded in the research behind The First 90 Days®, we’ve grown into a global leadership development and consulting firm, partnering with HR leaders and executive teams. This timeline reflects our evolution—and the ongoing impact of our work with leaders around the world.
Genesis Advisers Founded
Genesis is launched with a clear mission: to support leaders through critical career transitions using a structured, research-based approach. As the official provider of The First 90 Days® solutions, we set out to redefine how executives and teams build momentum from day one.
2003
First 90 Days® Solutions Developed
As demand grew, Genesis expanded beyond individual transition coaching to offer broader consulting engagements with Fortune 500 organizations. We grew our global network of Leadership Consultants and evolved our solutions to address enterprise-wide challenges—supporting leaders, teams, and organizations navigating complex change across regions and industries.
2016
Expanding Our Impact
Genesis earns a spot on the Inc. 5000 list, recognized for rapid growth and impact in the leadership development and consulting space. This milestone reflects our expanding client base, proven solutions, and deepening partnerships with organizations navigating critical transitions.
2021
Delivering More Depth, Breadth, and Reach
Genesis has evolved into a trusted partner for organizations seeking more than just coaching. Our offerings now include targeted solutions like Team Acceleration, development-focused coaching, and diagnostic assessments that drive strategic clarity. With over 70 expert consultants worldwide, we support leaders at every level—helping organizations build capability, not just fill roles.
Today
Let’s Build
What’s Next—Together
Explore how our leadership solutions can help you integrate new leaders, align teams, and unlock performance across your organization. Whether you're facing a key transition or scaling leadership capability, we’re ready to partner with you.