The First 90 Days®
From a bestselling book to a proven system of solutions, The First 90 Days has redefined how organizations support leaders in transition.
Onboarding Support
The Research Behind Our Methodology
The First 90 Days, authored by Dr. Michael D. Watkins, is the definitive guide for leaders navigating new roles. Trusted by executives, HR teams, and organizations around the world, the book provides clear strategies, actionable checklists, and tools to help leaders secure early wins and build long-term momentum. Whether stepping into a C-suite position or managing a new team, The First 90 Days is the go-to resource for starting strong.
What Experts Are Saying
…It is no doubt that [The First 90 Days] has lasting-power and will remain popular and useful for many years to come.
— 800 CEO Read
The Onboarding Bible
— The Economist
His wisdom, and research, has helped many masterfully onboard into new positions.
— Forbes.com
Our Co-Founder
Dr. Michael D. Watkins
Michael Watkins coaches C-level executives of global organizations and is the founder of Genesis Advisers, a global leadership development consultancy specializing in transition acceleration for leaders, teams, and organizations.
The Strategy Behind the Transition
The Transition Roadmap
At Genesis, we bring The First 90 Days® to life through the Transition Roadmap—a structured, practical framework that guides leaders through the key actions that drive early and sustained success. The Transition Roadmap helps leaders accelerate learning, align on strategy, build high-performing teams, secure early wins, and develop vital alliances—all while managing themselves through the demands of transition. This framework forms the foundation of all our transition solutions, shaping how we support leaders from day one through long-term impact.
Support at Every Level
01.
Designed for High-Stakes Transitions
Acceleration Coaching provides senior executives with intensive one-on-one support. This engagement includes stakeholder interviews, customized development goals, and in-depth coaching to help leaders gain traction quickly, build credibility, and drive impact from day one.
02.
The First 90 Days® (FNDR) with Coaching
Ideal for mid-level managers, this solution combines our digital learning platform with personalized coaching. Leaders work through The First 90 Days® content while receiving targeted one-on-one support to apply the concepts in real time, navigate complexity, and accelerate performance in their new role.
03.
The First 90 Days® Express (FNDX)
A fast-paced, cohort-based experience, The First 90 Days® Express is a 3-day immersive program blending group learning with individual coaching. It’s built for organizations onboarding multiple leaders at once—equipping them with a common framework, peer support, and practical tools to succeed in parallel transitions.
04.
Enterprise Onboarding Strategy
Genesis partners with organizations to design and implement scalable onboarding strategies that embed The First 90 Days® principles across all levels. By aligning language, expectations, and support structures, we help create a culture where leaders integrate faster and transitions become a competitive advantage.
Our Approach
Collaborative Co-Creation
We don’t show up with pre-packaged answers. Every engagement is built in partnership with our clients—shaped by their goals, culture, and pace of change. We listen first, design together, and stay close throughout.
Trusted Coaching Principles
Our coaching is rooted in confidentiality, empathy, and accountability. We meet leaders where they are, challenge them when needed, and always keep their growth—and the organization’s goals—in focus.
Scalable, Agile Solutions
From a single executive to enterprise rollouts, our solutions are designed to flex. We can scale fast, adapt to shifting needs, and support leaders and teams across roles, regions, and time zones.
Innovation with AI
We’re exploring how AI can enhance—not replace—the human side of leadership transitions. From insights to integration, we’re experimenting thoughtfully to keep our solutions relevant and forward-looking.
